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Betway Invests in Swedish eSports Team

22 Nov. 2016

Betway Casino is one of the most popular online casinos and in 2015 added was one of the first online operators to launch a microsite dedicated to eSports. Betway again makes history as it intensifies its ties in a six-figure contract to sponsor the professional Swedish team (NiP) also known as the Ninjas in Pyjamas. While the operator strengthened its eSports ties, it again claimed to be the first operator in the UK to directly invest in an eSports organization that is part of professional eSports.

The new eSports deal with NiP enables Betway to claim ownership to the teams content rights, benefits from its placements of brand logo's part of marketing strategies on the team shirts as well as gaining full access to players and the NiP's devoted gaming venue. On behalf of Betway the director of operations & marketing, Anthony Werkman shared that the company have placed special focus on its eSports offerings over a period extending over the past few years and by being the first to launch a microsite specifically for eSports betting and channels their agreement with NIP cement their position as leading eSports bookmaker for several reasons.

Ninjas in Pyjamas Team

Founded in June 2000, the Swedish electronic Ninjas in Pyjamas electronics sports organization is mostly recognized for its counter strike scene accomplishments. Its period as a dominant force started in 2000 and continued until the team dissolute in 2007. By 2012 the team became the Global Offensive squad and expanded in 2015.

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